Da Vinci’s Fingerprints: Luke Brugnara’s Gamble on Genius
In a nondescript downtown San Francisco office, surrounded
by faded walls and fluorescent lights, real estate mogul Luke Brugnara
claims to hold a treasure that could rewrite art history—and make him a
fortune. The object of fascination: a dramatic Renaissance painting titled
Christ Carrying the Cross, which he purchased in a private sale for $500,000.
To Brugnara, the evidence is clear: “I believe this is 100% by Leonardo da
Vinci.”
It’s an audacious claim, and one the art world doesn’t take
lightly.
Leonardo da Vinci’s authenticated painting legacy is
famously thin—only a handful of works, such as Mona Lisa, The Last Supper, and
Virgin of the Rocks, are considered indisputably his. Scholars have long
debated other works, poring over brushstrokes, materials, and archival scraps
in a hunt for any definitive trace of the elusive master. Because Leonardo
didn’t sign his paintings and often worked collaboratively with pupils, even
seasoned experts find authentication a minefield.
Brugnara doesn’t care about any of that. “If nobody can tell
me it’s not by Leonardo, then I have no reason to believe it isn’t.”
The Maverick Investor
Luke Brugnara is no stranger to controversy—or confidence. He
rose to prominence in San Francisco during the 1990s and early 2000s by
snapping up second-tier office buildings with borrowed capital, flipping them
for profits, and becoming one of the city’s most talked-about real estate
entrepreneurs. But he was never a polished boardroom figure. A self-proclaimed
outsider, he built his empire without inherited wealth, and often without tact.
That rough edge earned him success—but also trouble.
In Las Vegas, Brugnara invested millions into developing a
hotel-casino project. But when he applied for a gaming license in 2001, it
ended in disaster. During a hearing with the Nevada Gaming Commission, he
exploded in anger, accusing regulators of being under the thumb of corporate
casino interests. His outburst made headlines. “This was a kangaroo court from
day one!” he shouted, walking out after the six-hour meeting.
The license was denied. Brugnara’s Las Vegas ambitions were
stalled—at least temporarily. Still, he held the land and the permits to build,
which he saw as leverage.
At the same time, his new passion for art collecting was
beginning to take root.
From Comedy to Christ
Brugnara’s obsession with art began after he bought a Sea
Cliff mansion previously owned by Cheech Marin. Where Marin had hung vibrant
20th-century Latin American works, Brugnara envisioned stark, powerful
religious paintings by Old Masters. “I didn’t want political messaging or
trendy abstraction,” he said. “I wanted craftsmanship. Pure technique.
Something eternal.”
He was drawn especially to religious imagery, particularly
portraits of Christ. He felt there was an overlooked market opportunity
there—one shaped, in his view, by the preferences and biases of elite art
dealers. “Most of the big art players are Jewish. That’s not a criticism—it’s
just a fact. But naturally, Christian iconography isn’t their main focus. That
leaves a lot of value on the table.”
This logic led him to Christ Carrying the Cross—a vivid oil
painting depicting Jesus struggling under the weight of the crucifix,
surrounded by hostile onlookers. Sotheby’s had sold it in 1988 for $154,000,
attributing it to Gian-Francesco de Maineri, a minor Renaissance artist. But
Brugnara wasn’t convinced. After seeing a digital photo sent by a New York art
dealer, he began researching De Maineri’s catalog. “It didn’t look anything
like his known works,” he said. “This one had power. It had motion. It had
depth.”
When he traveled to New York to view it in person, fate
intervened.
The Leonardo Revelation
While in the city, Brugnara visited the Metropolitan Museum
of Art, which was showing sketches by Leonardo—including studies for the lost
fresco The Battle of Anghiari. The moment he saw the figures in Leonardo’s
preparatory drawings, he felt a jolt of recognition. Two of the soldiers in the
Anghiari sketches looked eerily similar to the tormentors surrounding Christ in
the painting he was considering.
“I knew right then,” Brugnara says. “This had to be
connected.”
He paid the full $500,000 without negotiation.
To strengthen his theory, Brugnara hired restorer Alain
Goldrach for a preliminary assessment. Goldrach reported that the painting’s
wood panel and pigments appeared to be consistent with the late 1400s or early
1500s—the right period for Leonardo or his studio.
The next step was getting scholarly support.
A Scholar's Endorsement—and Fallout
Christie’s suggested he contact Carlo Pedretti, a world-renowned
Leonardo scholar. The retired professor had spent decades studying Leonardo’s
body of work. When shown images of the painting, Pedretti responded with
intrigue—and familiarity. He claimed to have seen three other versions like it
and suspected that they all came from Leonardo’s studio, with a real
possibility that Leonardo himself had painted parts.
Brugnara was thrilled. If Pedretti could confirm the theory,
the painting’s value could skyrocket—from $500,000 to tens of millions—or even
$100 million.
He mailed Pedretti a $5,000 check to fund further research,
including a visit to examine one of the other versions housed in a Spanish
private collection.
But as weeks passed, Brugnara grew anxious. Communication
dried up. Pedretti had retreated to Europe for the summer. Meanwhile, a London
art dealer, Matthew Green, informed Brugnara that some buyers were already
interested in acquiring the piece—no verification needed.
Brugnara, sensing delay and distrust, stopped payment on the
check.
When Pedretti learned what had happened, he was furious. He
emailed Brugnara, accusing him of bad faith and hinting at legal consequences.
Brugnara fired back, accusing Pedretti of profiteering. “If you're a true
scholar, your focus should be the research—not the money,” he wrote.

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